How Well Do You Really Know Your Customers?
Most businesses know something about their customers. The harder question is how much of what they “know” is actually supported by evidence.
SiiqIQ Research
Research and practical guides for audience intelligence and real-world advertising
Explore research, frameworks, and practical guides for understanding audiences, evaluating advertising and sponsorship opportunities, and turning customer and market knowledge into better decisions.
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Building an Audience Profile: From What You Know to What You Can Measure
Building an Audience Profile starts with understanding what evidence a business already has, identifying the gaps that matter and collecting new information only where it improves the picture.
Audience Match vs. Audience Size: Why They’re Not the Same Thing
Audience size, Audience Fit, evidence coverage and target prevalence answer different questions. Keeping them separate prevents audience analysis from claiming more than the underlying evidence can support.
Define the Audience You Actually Want to Reach
Before an advertiser can evaluate whether an advertising opportunity reaches the right audience, it needs a clearer definition of what the right audience actually is.
Finding More of Your Best Customers: From Audience Profile to Growth Opportunity
Once a business understands which customer relationships create value, the next question is obvious: where can it find more of them? The answer is rarely as simple as finding more people with the same demographics.
The Same Person, Different Context: Why Where You Reach an Audience Matters
The same audience can create very different advertising opportunities depending on where, when and under what circumstances that audience is reached.
What Can Your Audience Data Actually Tell You About Your Business?
Customer data becomes much more valuable when you begin connecting it. It also becomes much easier to draw conclusions the evidence doesn’t support.
What Makes an Audience Valuable to Advertisers and Sponsors?
An audience does not have one universal commercial value. Its relevance depends on the relationship between the audience an opportunity can credibly demonstrate and the audience an advertiser wants to reach.
Who Are Your Best Customers?
The phrase sounds straightforward. In practice, identifying a business’s best customers requires answering a more difficult question first: best at what?
The Local Business Advertising Revenue Field Guide
Inventory assets, build sponsorship packages, calculate opportunity ratings, track advertisers, and develop pricing worksheets.
How Municipalities, Business Districts, and Tourism Organizations Can Build Sustainable Sponsorship Programs and Generate Revenue
Learn how municipalities, business improvement districts, tourism organizations, parks departments, and economic development agencies can inventory, evaluate, package, price, and manage sponsorship opportunities while building sustainable community partnerships.
How Golf Courses Can Generate Advertising Revenue
A practical guide to identifying, evaluating, packaging, and pricing advertising and sponsorship opportunities across a golf course.
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