FAQ

Frequently Asked Questions

Learn how Siiq helps sellers showcase advertising and sponsorship opportunities, and how buyers discover, compare, and request real-world inventory.

For Sellers

What can I list on Siiq?
Sellers can list advertising, sponsorship, or promotional opportunities tied to physical visibility, audiences, events, facilities, vehicles, screens, spaces, or programs. Examples include venue signage, event sponsorships, digital screens, storefront windows, golf course sponsorships, sports program sponsorships, restaurant placements, gym promotions, municipal assets, and community spaces.
Do I need to already know my pricing, dates, or exact listing details?
No. If you already have pricing, photos, dates, or a media kit, you can include them. If not, you can still submit basic information and Siiq can help review the opportunity, identify what may be listable, and shape it into a buyer-friendly listing.
Who is a good fit to list with Siiq?
Siiq may be a fit for businesses, venues, organizations, property owners, municipalities, schools, sports programs, community groups, gyms, restaurants, event organizers, and others with spaces or audiences that advertisers may value.
Why do I need an account to add an opportunity?
Your account keeps the opportunity, inquiries, messages, approvals, and next steps tied to the correct owner. This helps businesses contact you directly through Siiq and keeps you in control of pricing, availability, approvals, and communication.
How does Siiq help sellers get discovered?
Siiq creates a centralized marketplace where buyers can discover and compare advertising opportunities across multiple media types. This gives more visibility to local, niche, independent, and nontraditional inventory owners who may not have the tools, scale, or relationships to reach advertisers on their own.
Can Siiq support sponsorships, not just standard ad placements?
Yes. Siiq can support standard ad placements, sponsorship packages, naming or title sponsorships, brand activations, event sponsorships, program sponsorships, and other promotional opportunities.
Can sellers choose whether buyers book instantly or request approval first?
Yes. Some opportunities may be available for direct purchase, while others may use a request-to-book or inquiry-based process. This is useful when the seller needs to review the advertiser, dates, creative, pricing, or campaign details before confirming.
Can Siiq support recurring or monthly advertising campaigns?
Yes. Siiq is designed to support flexible booking models, including one-time bookings, fixed-date campaigns, flexible recurring campaigns, monthly advertising contracts, seasonal campaigns, sponsorship installment plans, and longer-term agreements.
How are sellers paid?
Seller payouts are processed through Stripe according to the transaction terms. Siiq tracks payments, platform fees, refunds, payout details, billing cycles, and related transaction records to support reporting and reconciliation.
Can public or municipal organizations use Siiq?
Yes. Municipalities, transit authorities, recreation departments, schools, and community organizations may use Siiq to organize approved advertising or sponsorship opportunities tied to public spaces, programs, events, facilities, or existing infrastructure.

For Buyers

How does Siiq work for advertisers?
Buyers can browse available advertising and sponsorship opportunities, review listing details such as location, category, pricing, timing, and seller information, then either book directly or submit an inquiry to discuss details with the seller.
What types of advertising opportunities can buyers find?
Buyers may find opportunities across venues, events, restaurants, bars, gyms, sports programs, schools, golf courses, municipal spaces, community centers, vehicles, storefronts, digital screens, billboards, transit, sponsorships, and other real-world inventory.
What’s the difference between “Buy Now” and “Submit Inquiry”?
Buy Now lets a buyer reserve available inventory at the listed price and terms. Submit Inquiry starts a conversation with the seller so the buyer can ask questions, request dates, discuss pricing, or confirm campaign details before committing.
What’s the difference between fixed and flexible listings?
Fixed listings are tied to specific dates, events, or campaign windows. Flexible listings may support ongoing availability, monthly placements, or buyer-selected dates within the seller’s rules.
What happens after I submit an inquiry?
The seller can review your request, message you for clarification, accept the proposed terms, or suggest changes. Once both sides agree, the campaign can move toward confirmation and payment.
Can I compare different types of inventory?
Yes. Siiq is built to centralize advertising inventory across multiple media types so buyers can compare opportunities by location, format, audience, availability, and price without searching across disconnected websites, phone calls, or spreadsheets.

Inquiries, Negotiations, and Messaging

Can buyers and sellers negotiate before a booking is confirmed?
Yes. Some opportunities may be listed as request-to-book or inquiry-based, allowing buyers and sellers to discuss campaign details before anything is finalized. This can include dates, pricing, creative requirements, placement details, production needs, proof of placement, or custom sponsorship terms.
How does the transaction conversation page work?

When a buyer submits an inquiry or starts a booking, Siiq creates a transaction conversation where the buyer and seller can communicate in one place. The conversation helps keep campaign questions, negotiated details, approvals, and next steps connected to the related listing or booking.

Example of a Siiq transaction conversation page
Example transaction conversation page where buyers and sellers can discuss campaign details.
Are messages tied to a specific listing or campaign?
Yes. Transaction conversations are connected to the relevant listing or booking so buyers and sellers can keep the discussion organized around the specific advertising opportunity, campaign terms, timing, and requirements.
What kinds of details should be discussed before approving a campaign?
Buyers and sellers may want to confirm campaign dates, pricing, creative due dates, placement location, production responsibilities, approval requirements, cancellation terms, proof of placement, and any restrictions on advertiser categories or creative content.

Payments, Campaigns, and Support

When am I charged?
Buyers are charged when they complete a direct purchase or accept finalized campaign terms after an inquiry. Some recurring or monthly campaigns may be billed according to the agreed billing schedule.
Is payment information secure?
Yes. Payments are processed securely through Stripe. Siiq does not store full card details.
How does Siiq handle recurring billing?
For eligible recurring campaigns, Siiq can track billing cycles, payment attempts, successful charges, failed charges, remaining contract balance, seller payouts, and related transaction records.
Can bookings be refunded or canceled?
Refunds and cancellations depend on the campaign terms and circumstances. Siiq supports structured workflows for full refunds, partial refunds, seller-approved cancellations, and buyer-requested cancellations while preserving transaction history.
When does ad creative need to be provided?
Creative timing varies by listing. Some sellers require creative before the campaign start date, while others allow more flexibility. Listings may include creative due dates, lead times, production notes, or approval requirements.
Can buyers request proof that an ad was displayed?
Yes. Buyers can request proof of placement when submitting a booking or inquiry. This may include photo confirmation or other verification depending on the listing type, seller, and campaign terms.
Are listings verified?
Sellers must create an account and complete required onboarding before accepting transactions. Buyers and sellers can also communicate through the platform before finalizing a booking. Some opportunities may require additional review, approval, or documentation depending on the seller and listing type.
What if something goes wrong with a booking?
If there is an issue with delivery, timing, placement, creative approval, or campaign quality, buyers and sellers should communicate through the platform. Siiq can review disputes or support issues when needed.