Price your opportunity
Start simple. Buyers need to understand what they’re paying for and how long the campaign runs.
1
Choose monthly or fixed pricing
Use monthly pricing for ongoing availability. Use fixed pricing for a specific event, sponsorship, or campaign window.
2
Start with a reasonable test price
Early listings do not need perfect pricing. Choose a price that feels fair and can be adjusted after buyer feedback.
3
Factor in visibility and effort
Consider foot traffic, audience fit, placement size, campaign length, production effort, and whether you need to install or manage creative.
4
Separate production costs
If printing, installation, frames, or vinyl are needed, note whether those costs are included or handled separately.